About CHIARA — A Functional Handbag Brand. CHIARA designs bags for urban, active women. We believe organisation and elegance go hand in hand.
Our Vision — CHIARA aims to lead the mid-to-upper handbag segment. Therefore, we build a brand known for thoughtful design and practicality.
Our Values — Functionality · Minimalist design · Quality · Customer focus · Global vision
Why CHIARA is a different functional handbag brand
CHIARA started from a real need. Most women’s handbags lack interior organisation. As a result, women empty their entire bag just to find their keys, phone or cards. We created CHIARA to solve exactly that. Our bags include dedicated compartments for every essential item, so you find everything quickly and easily.
At CHIARA, we design for urban, active women. They value both aesthetics and practicality. Our collections combine a minimalist silhouette with a well-organised interior. Therefore, you never have to choose between style and function. Every detail matters — from the magnetic clasp to the interior lining. Explore our Office Collection for structured designs, or our Daily Collection for a compact everyday alternative.